This peanut butter label was part of my Orangutans and Palm oil project. The orangutan population has been rapidly declining up to the point where they are now considered a critically endangered species. The main cause of this decline is the conversion of rainforests to palm oil plantations. Palm oil is a widely consumed oil. Roughly 50% of all of the packaged goods we find in our supermarkets contain palm oil.
For me, it was important to not only inform people about this problem, but also provide solutions and ways they can help. With this sustainable peanut butter design I wanted to create a direct and easy way for people to help: by buying the product.